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Cookie Policy

Last updated: January 1, 2025  |  Earthmover, Inc.  |  Portland, OR

1. What Are Cookies?

Cookies are small text files that are stored on your computer, smartphone, tablet, or other internet-connected device when you visit a website. They are widely used by website operators to make websites work more efficiently, to provide a better browsing experience, and to provide information to the site operator about how visitors use the site. Cookies do not typically contain any information that personally identifies a user as an individual, but personal information that we store about you may be linked to the information contained in and obtained from cookies.

A cookie is set by a web server and sent to your browser, which stores it on your device. When you revisit the website, your browser sends the cookie back to the server, allowing the server to recognize you and remember information about your visit. Cookies are essential infrastructure for many modern websites and are used for purposes ranging from keeping you logged in to your account, to remembering your preferences, to analyzing how you interact with the site's content.

In addition to traditional cookies, similar technologies may be used to achieve comparable results. These include web beacons (also called clear pixels or tracking pixels), which are tiny image files embedded in web pages or emails; local storage, which is a browser feature that allows websites to store data on your device beyond what cookies can hold; and session storage, which stores data for a single session that is deleted when you close your browser tab.

2. Types of Cookies We Use

2.1 Strictly Necessary Cookies

These cookies are essential for the website to function and cannot be switched off without breaking core features of the site. They are usually set in response to actions you take that amount to a request for services, such as logging in to your account, filling in forms, or setting your privacy preferences. Without these cookies, the website cannot provide services you have asked for.

Examples of strictly necessary cookies we use include:

  • Session authentication cookies: Store encrypted session identifiers to keep you logged in to your Earthmover platform account as you navigate between pages. These cookies expire when you close your browser or after a defined inactivity period.
  • CSRF protection cookies: Help protect against cross-site request forgery attacks by storing a unique token that is validated with each form submission. These are security-essential and cannot be disabled.
  • Load balancing cookies: Used by our server infrastructure to route your requests to the appropriate server in our cluster. These contain no personal information and expire at the end of your browser session.
  • Cookie consent record cookies: Store your cookie consent decision (accepted or declined) so that we do not show the cookie banner on every page view. This is the cookie that our cookie banner sets when you click "Accept All" or "Manage Preferences." It is stored in your browser's localStorage under the key "cookieConsent."

2.2 Performance and Analytics Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Website. They help us understand which pages are most and least popular, see how visitors move around the site, and identify issues with the website's functionality. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site and will not be able to monitor its performance.

Analytics cookies we use include:

  • Google Analytics (_ga, _gid, _gat): These cookies are set by Google Analytics to collect information about how visitors use our Website. They help us understand aggregate metrics such as total visitor counts, pages viewed per session, average session duration, bounce rate, and the approximate geographic location (country or region level) of visitors. The _ga cookie persists for 2 years, the _gid cookie expires after 24 hours, and the _gat cookie expires after 1 minute. Google Analytics data is processed by Google LLC under our data processing agreement with Google. You can opt out of Google Analytics tracking across all websites by installing the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout.
  • Hotjar (hjid, hjSessionUser, hjSession): If enabled, Hotjar cookies collect information about how you interact with our website, including heatmaps of where users click and scroll, session recordings (with personally identifiable information masked), and aggregate funnel analytics. These are used to identify usability issues and improve the website experience. Hotjar's data processing is governed by their privacy policy at hotjar.com/legal/privacy.

2.3 Functional Cookies

These cookies enable the website to provide enhanced functionality and personalization based on your preferences and choices. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

Functional cookies we use include:

  • Language and region preferences: If our Website offers localized content, cookies may store your preferred language or region setting so that you see content appropriate to your location on subsequent visits.
  • User interface preferences: Cookies may store settings you have chosen for the Website interface, such as display preferences in the Earthmover platform dashboard.
  • Chat and support widget cookies: If we use a third-party live chat or customer support tool (such as Intercom or Zendesk), these services may set cookies to identify returning users and provide continuity of support conversations.

2.4 Marketing and Targeting Cookies

These cookies may be set by us or our advertising partners and are used to build a profile of your interests and show you relevant advertisements on other websites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising when browsing the internet.

We currently use the following marketing cookies in a limited capacity:

  • LinkedIn Insight Tag: The LinkedIn Insight Tag sets a cookie that enables us to track conversions, retarget website visitors on LinkedIn, and gain insights about members who visit our Website. LinkedIn processes this data under its privacy policy available at linkedin.com/legal/privacy-policy. You can opt out of LinkedIn's use of your data at linkedin.com/psettings/guest-controls/retargeting-opt-out.
  • HubSpot tracking cookies (hubspotutk, __hstc, __hssc, __hssrc): If you have filled out a form on our Website, HubSpot sets cookies to associate your browsing behavior with your contact record in our CRM. The hubspotutk cookie persists for 13 months; the __hstc cookie persists for 13 months; the __hssc and __hssrc cookies are session cookies. This helps our team understand which pages a contact has visited before and after submitting a form. HubSpot's privacy policy is available at legal.hubspot.com/privacy-policy.

3. How Long Do Cookies Last?

Cookies can be either "session cookies" or "persistent cookies," distinguished by how long they remain on your device:

  • Session cookies are temporary and are deleted automatically when you close your browser. They are used to maintain your session state (for example, keeping you logged in as you navigate between pages) and are not stored permanently on your device.
  • Persistent cookies remain on your device after your browser session ends, until they either expire or you delete them manually. The lifespan of persistent cookies varies — from a few days to several years, depending on the purpose of the cookie. Persistent cookies allow the website to recognize you on return visits and remember your preferences across sessions.

The specific duration of each cookie we use is noted in the cookie descriptions above. If we add new cookies or change the duration of existing cookies, we will update this Cookie Policy accordingly.

4. Third-Party Cookies

Some cookies on our Website are set by third-party services, not by Earthmover directly. These third parties include Google (for analytics), LinkedIn (for marketing), HubSpot (for CRM), and potentially others as noted above. Third-party cookies are subject to the privacy policies of those third parties, not our Privacy Policy. We do not control how third parties use the information they collect through their cookies, and we encourage you to review the privacy and cookie policies of any third-party services whose cookies may be set on our Website.

We take care to only work with third-party services that have robust privacy practices and that provide appropriate data processing agreements. However, you should be aware that third-party service providers may independently update their cookies and tracking technologies, and this Cookie Policy may not always reflect the most current state of their cookies. We will review and update this policy periodically to keep it current.

5. How to Manage Your Cookie Preferences

5.1 Browser Settings

You can manage, disable, or delete cookies using your web browser's settings. Most browsers allow you to block all cookies, accept only certain types of cookies, or receive a notification when a cookie is being set. Please note that blocking all cookies, including strictly necessary cookies, may prevent you from using certain features of our Website and platform. The following links provide instructions for managing cookies in commonly used browsers:

  • Google Chrome: chrome://settings/cookies (or Settings > Privacy and Security > Cookies and other site data)
  • Mozilla Firefox: about:preferences#privacy (or Options > Privacy & Security > Enhanced Tracking Protection)
  • Apple Safari: Preferences > Privacy > Manage Website Data
  • Microsoft Edge: Settings > Cookies and site permissions > Manage and delete cookies and site data

5.2 Opt-Out Tools

For analytics and advertising cookies specifically, several opt-out mechanisms are available:

  • Google Analytics Opt-Out: Install the browser add-on at tools.google.com/dlpage/gaoptout to prevent Google Analytics from collecting your data across all websites.
  • Digital Advertising Alliance: Opt out of interest-based advertising from participating companies at optout.aboutads.info (US) or youronlinechoices.com (EU/UK).
  • Network Advertising Initiative: Opt out of tracking by NAI member companies at optout.networkadvertising.org.
  • LinkedIn Ad Settings: Manage LinkedIn's use of your data for advertising at linkedin.com/psettings/guest-controls/retargeting-opt-out.

5.3 Our Cookie Consent Banner

When you first visit our Website, you will see a cookie consent banner that gives you the option to "Accept All" or "Manage Preferences." Clicking "Accept All" consents to all categories of cookies described in this policy. Clicking "Manage Preferences" allows you to decline non-essential cookies (analytics, functional, and marketing cookies) while still allowing strictly necessary cookies that are required for the Website to function.

Your consent preference is stored in your browser's localStorage under the key "cookieConsent" with the value "accepted" or "declined." This preference is respected for subsequent visits to our Website from the same browser. If you clear your browser's localStorage or use a different browser or device, you will be asked for your preference again.

6. Do Not Track

Some browsers include a "Do Not Track" (DNT) feature that sends a signal to websites indicating that you do not want to be tracked. There is currently no universally accepted standard for how websites should respond to DNT signals. Our Website does not currently respond differently to DNT browser signals. We encourage you to use the cookie management tools described above to control your tracking preferences while this standard continues to develop.

7. Cookie Policy Updates

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in applicable law, or for other operational, legal, or regulatory reasons. We will notify you of material changes by posting the updated policy on this page with a revised "Last updated" date. Your continued use of our Website after any changes to this Cookie Policy constitutes your acceptance of those changes.

8. Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us at:

Earthmover, Inc. — Privacy Team
1221 SW 4th Avenue, Suite 100
Portland, OR 97204
United States
Email: privacy@earthmover.io
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